Monthly Archives: February 2018

10 Reasons Why Most Small Businesses Fail When They Try to Do Content Marketing on Their Own

frustrated man

Content marketing is becoming the standard in marketing strategy. Big media companies are largely moving away from traditional marketing strategies such as print design, and are focusing on original content marketing. You will often find at the end of a particularly engaging video or article, that it was secretly an advertisement. However, many companies that […]

What Does Your Logo Say About Your Business?

Iconic Logos

If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown. – Paul Rand   Paul Rand was the American art director and graphic designer best known for his corporate logo designs, including IBM, UPS, Morningstar., Westinghouse, ABC, and NeXT. The simplicity of his […]

The 3 Step Process for Finding the Best Video Production Company for Your Business

man video shoot female/male

Any social media manager worth their salt will know that videos are one of the best ways to get social media engagement and are more dynamic than traditional print design. On Instagram, Facebook, Twitter, and even Snapchat potential consumers are passively watching tons of videos every day. What has been seen to be particularly effective […]