If you list the ingredients of any business’s success, the term branding will come among the top. Businesses such as Apple, Amazon, Sony, and Netflix all have strong brand recognition. Every business wishes to have a strong brand that their customers can relate to, in order to create a stronger relationship than just a single transaction.
Here are the top 6 ways you can strengthen your brand:
1. Know Your Customer Profile
The more you know your audience and customers, the more your business gains success. You need to build a buyer persona or profile. Who are your typical customers? What do they like, where do they work, what do they like to do in their spare time? You must have a clear idea of who they are, so that you can appeal and relate to them.
We understand that it’s not easy to satisfy everyone, and that is the reason you must focus on who your target customer is, rather than using a broad branding approach.
2. Create a Bond with Your Customers
Grabbing customer emotions is something that makes your customers develop a soft corner in their mind about your brand and give you the opportunity to have an emotional attachment with them. You want your customers to be proud of using your products and services.
How do you go beyond having a quality product and an affordable price? Is your product made in the United States? Do you support a local or national non-profit? Are you a minority business? Are you a veteran and support veterans? All these questions can help you think about how can you connect with your potential customers in a more personal level.
Establishing an emotional connection with your customers will definitely strengthen the relationship beyond a single purchase.
With a lot of alternatives available to the customers, it’s your company brand that distinguishes your unique identity in the crowded marketplaces.
Remember, connecting through emotions will create strong relationships with your brand. Always look for the opportunity to emotionally connect them with your customers.
3. Become a Giver
Focus on providing value to your customer. Don’t focus only on selling your product to as many people as possible. You need to create provide value to your customers. What would your customers like to learn about the industry that you are in? What should they look for when they are looking to purchase a product or service from someone?
Focusing only on generating sales will only create short term success. How can you add value to your customers to establish longer term relations? What can you teach them? What should they be aware of?
We live in a world where information is readily available, and free. Customers are more educated than previous generations. You need to create value, which will ultimately create stronger relationships with your customers.
4. Have Your Brand Look Itself in the Mirror
What image or idea does your current brand convey? Does it appeal to the demographic and customer profile you are seeking to attract? Can your company brand be improved upon? You must take a hard look at your brand and your company, and realize whether it’s time to update your brand logo and image.
How you are perceived by your customer through your logo, company website, website content and layout, will determine whether they will strengthen their business relationship with you, or seek other business alternatives.
Make sure your content, presentations, look and feel, social media profiles, and others match with the value you wish to create.
Branding isn’t such a thing that can happen overnight or in a few days or months. It’s a collective process of doing things right. If you do things well, people will respond well. So, understand your customer’s expectations and create value for them to strengthen your company brand.
Try to publish something helpful to customers that can help them grow. Whether it’s tutorials on product benefits or Q/A sessions through email, this will create value, and position yourself as an industry expert in your client’s eyes.
If you have any questions or comments, please feel free to send me an email at [email protected]
Until next time