With a community of more than 1.5 billion daily active users, Facebook should definitely be considered as a very powerful advertising tool for your businesses. The combination of Facebook’s paid advertisements and organic posts allows companies to promote their products and services, increase customers’ loyalty and gain attention from new potential clients.
Using a Facebook marketing strategy that helps your firm to increase sales and boost the market presence can be overwhelming, but by following our advice you will be able to achieve your goals.
1. Create an Attractive Facebook Page
The first step to increase the potential client’s interest online is to create a visually appealing and content-rich Facebook page. After filling out the About section with basic information regarding the firm, you should concentrate on the look of the Home section. The first impression of visitors is fundamental to the success of your Facebook marketing strategy. Cover and profile pictures are the first thing people look at and they should be highly representative of the firm, for example, the image can show the top product or service, logo, street sign or storefront.
Facebook uses the Edgerank algorithm that establishes the user’s newsfeed visibility by considering the users’ interests, the type of post (photos and videos carry a larger weight), the posts’ performance (likes/shares), and other related factors. To increase the chances of appearing on your target audience’s newsfeed you should create a focused strategy. Your plan should consider:
a. The type of content
Finding the type of content that suits at best your company’s marketing strategy is not an easy process, but by testing out different posting options you can discover which ones get the most engagement from followers. When producing content, you should consider that inspirational and funny images are the most shared and like on Facebook. The text of the post should be short and sweet (no longer than 80-160 characters) and to the point. Ideally, it will start a conversation around a specific topic, for example you can ask a question relevant to your industry, or write a statement about a product and add “hit like if you enjoyed the post, and leave a comment below”. Don’t forget that your overall objective is to get people to visit the firm’s website page, so remember to link to your company page!
b. The frequency and timing of the posts
Over the years Facebook has become an increasingly overcrowded platform, and companies compete to catch the attention of new potential customers. Finding the right moment to publish new content helps your firm’s Facebook activity to stand out from the crowd. Researches show that the perfect time to post is between 1 and 3 pm during the weekend, although you should test different options to find the combination that works better for your industry and audience characteristics.
To make a positive impression on followers also is very important to be highly active online. The company should create quality images, video or written content regularly, at least 3 times a week.
2. Use Facebook Advertisements
Using Facebook’s paid advertisements is one of the most efficient ways to promote your products and services. With a community of 2.38 billion people worldwide, Facebook has stolen a big part of the marketing power of more traditional media channels such as newspapers, magazines, radio shows and tv cable over the years. The advantages of using Facebook ads are the relatively low cost of reach and its targeting capability.
Developing an accurate Facebook marketing strategy for your business is necessary to be relevant in this highly digital age. By following our advice, you will be able to create the perfect mix of organic posts and paid ads that are going to increase significantly the sales volume and the market presence of your business.
Michelle Beltrame is a featured writer for Axford Creative. Please have a look at our blog section for more tips on how to improve the marketing strategy of your company. If you have any questions please send us an email to [email protected].